{"id":3254,"date":"2021-05-31T15:49:19","date_gmt":"2021-05-31T15:49:19","guid":{"rendered":"https:\/\/www.cis-spain.com\/?page_id=3254"},"modified":"2022-07-20T12:22:00","modified_gmt":"2022-07-20T10:22:00","slug":"communication","status":"publish","type":"page","link":"https:\/\/www.cis-spain.com\/en\/academics\/courses-and-syllabi\/communication\/","title":{"rendered":"Communication"},"content":{"rendered":"\t\t
Course No:<\/b> CMM 103<\/span> An introductory course on the basic principles and practices of advertising. The focus will be on the history and effects of advertising on society and culture. This course will also explore how to plan and implement advertising programs through effective research, strategic planning, segmenting target audiences, creative copywriting and design.<\/span><\/p> Learning Outcomes At the end of the course, students will be able to:<\/span><\/p> 1.<\/strong> Demonstrate understanding of how advertising fits into the marketing mix.<\/span><\/p> 2.<\/strong> Demonstrate understanding of the methods and techniques of advertising.<\/span><\/p> 3.<\/strong> Explore ethical considerations in the promotion of products, services and ideas.\u00a0<\/span><\/p> 4.<\/strong> Critique the societal and economic impact of advertising.\u00a0<\/span><\/p> 5.<\/strong> Develop creative concepts for advertising campaigns.\u00a0<\/span><\/p><\/div>\n <\/div> Course No:<\/b> GD 105<\/span> Introduction to visual problem solving with the computer and an overview of the computer\u2019s growing importance as a resource for visual communications. In addition to the hands-on experience with computer and peripherals, students will gain an understanding of the potential of this tool and its role within the development of information technology. Projects will be grounded in the context of the history of image and lab and personal practice.<\/span><\/p> At the end of the course, students will be able to:<\/span><\/p> 1.<\/strong> Become fluent with the use of computer-aided tools and techniques and to learn to integrate these tools with art and design skills to develop a higher degree of visual literacy.\u00a0<\/span><\/p> 2.<\/strong> Explore various aspects of image creation on the computer, including image production and manipulation, color, and typography.\u00a0<\/span><\/p> 3.<\/strong> Develop various operating skills and proficiency in the use and knowledge of Adobe Photoshop Illustrator, and InDesign.\u00a0<\/span><\/p> 4.<\/strong> Learn new art & design terminology specific to the visual communications field.\u00a0<\/span><\/p> 5.<\/strong> Build and apply design skills such as typography, layout, color, composition, and illustration.\u00a0<\/span><\/p> 6.<\/strong> Critique and analyze examples of digital communication, personal work, and the work of others.\u00a0<\/span><\/p> 7.<\/strong> Utilize various input and output devices, digital cameras, digital printing devices.\u00a0<\/span><\/p> 8.<\/strong> Pay attention to the design concerns and responsibilities of using the computer as a creative tool. <\/span><\/p><\/div>\n <\/div> Course No:<\/b> CMM 106<\/span> An introduction to the role and social impact of media and mass communications in society. This course explores the history and contemporary landscape of media, radio, television and film. Related mass communication theories, new technologies, media effects, and ethical issues are addressed.<\/span><\/p> Learning Outcomes At the end of the course, students will be able to:<\/span><\/p> 1.<\/strong> Understand the origins of mass media connected to the most important historical events.<\/span><\/p> 2.<\/strong> Understand the use of mass media as a tool for political, social, educational and entertainment purposes.<\/span><\/p> 3.<\/strong> Identify the state-of-the-art of mass media in the 21st century.<\/span><\/p> 4.<\/strong> Understand the impact of digital in communication\u2019s industry.<\/span><\/p> 5.<\/strong> Describe and identify the main communication theories.<\/span><\/p> 6.<\/strong> Use techniques of critical thinking to address issues, deliver a presentation and public speaking skills.<\/span><\/p><\/div>\n <\/div> Course No:<\/b> CMM 107<\/span> Catalog Description<\/b><\/p> An introduction to the role and social impact of digital media, digital business and mass communications in society. This course explores the contemporary landscape of media and digital corporations and their effects in communications. Related mass communication theories, new technologies, media effects, and ethical issues are addressed.<\/span><\/p> At the end of the course, students will be able to:<\/span><\/p> 1.<\/strong> Understand the evolution of mass media connected to the most actual digital changes.<\/span><\/p> 2.<\/strong> Understand the use of digital communications and mass media as tools for political, social, educational and entertainment purposes.<\/span><\/p> 3.<\/strong> Identify the state-of-the-art of mass media in the 21st century.<\/span><\/p> 4.<\/strong> Understand the impact of digital in communication\u2019s industry.<\/span><\/p> 5.<\/strong> Use techniques of critical thinking to address issues, deliver a presentation and public speaking skills.<\/span><\/p><\/div>\n <\/div> Course No:<\/b> CMM 203<\/span> Overview of basic principles, concepts, and relationship of theory to practice. Special emphasis on role in society, public opinion, use of effective strategies and tactics, process, identification of publics, publicity techniques, and effective use of media.<\/span><\/p> At the conclusion of this course a student will:<\/span><\/p> 1.<\/strong> Distinguish between PR, advertising, and marketing and explain how these disciplines are interconnected.<\/span><\/p> 2.<\/strong> Understand the development of public relations over the last century.<\/span><\/p> 3.<\/strong> Explain the four-step PR process.<\/span><\/p> 4.<\/strong> Understand the role played by social media in public relations.<\/span><\/p> 5.<\/strong> Write a press release in the correct style and format.<\/span><\/p> 6.<\/strong> Identify the components of a typical press kit.<\/span><\/p> 7.<\/strong> Create a PR campaign.<\/span><\/p> 8.<\/strong> Recognize the importance of effective media targeting and strong media relations.<\/span><\/p> 9.<\/strong> Know the roles that PR plays in business, non-profits, and government.<\/span><\/p> 10.<\/strong> Understand the special challenges of PR communication in times of crisis.<\/span><\/p> 11.<\/strong> Appreciate the legal and ethical issues surrounding public relations.<\/span><\/p><\/div>\n <\/div> Course No:<\/b> CMM 204<\/span> Application of copywriting for print, broadcast and digital marketing communication. Includes integration of copy and graphics, media advantages and restrictions, amplification, proofing and style, and use of rhetorical devices in the planning and development of advertising campaigns to meet specific client objectives.<\/span><\/p> At the end of the course, students will be able to:<\/span><\/p> 1.<\/strong> Demonstrate understanding of the methods and techniques of promotional copywriting.<\/span><\/p> 2.<\/strong> Communicate concepts about the social impact of integrated advertising\/marketing.<\/span><\/p>
<\/span>Course Title:<\/b> Advertising Fundamentals<\/span>
<\/span>Credits:<\/b> 3 US (6 ECTS)<\/span><\/p>
Catalog Description<\/b><\/p>
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<\/span>Course Title:<\/b> Introduction to Computer Graphics<\/span>
<\/span>Credits:<\/b> 3 US (6 ECTS)<\/span><\/p>
Catalog Description<\/b><\/p>
Learning Outcomes
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<\/span>Course Title:<\/b> Media and Culture I<\/span>
<\/span>Credits:<\/b> 3 US (6 ECTS)<\/span><\/p>
Catalog Description<\/b><\/p>
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<\/span>Course Title:<\/b> Media and Culture II<\/span>
<\/span>Credits:<\/b> 3 US (6 ECTS)<\/span><\/p>
Learning Outcomes
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<\/span>Course Title:<\/b> Public Relations<\/span>
<\/span>Credits:<\/b> 3 US (6 ECTS)<\/span><\/p>
Catalog Description<\/b><\/p>
Learning Outcomes
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<\/span>Course Title:<\/b> Promotional Writing<\/span>
<\/span>Credits:<\/b> 3 US (6 ECTS)<\/span><\/p>
Catalog Description<\/b><\/p>
Learning Outcomes
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