{"id":36813,"date":"2024-04-15T13:41:04","date_gmt":"2024-04-15T11:41:04","guid":{"rendered":"https:\/\/www.cis-spain.com\/en\/?p=36813"},"modified":"2024-04-15T13:41:04","modified_gmt":"2024-04-15T11:41:04","slug":"mastering-the-art-of-persuasion","status":"publish","type":"post","link":"https:\/\/www.cis-spain.com\/en\/blog\/mastering-the-art-of-persuasion\/","title":{"rendered":"Mastering the Art of Persuasion"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"36813\" class=\"elementor elementor-36813\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ecd3392 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ecd3392\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-603b3274\" data-id=\"603b3274\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63b45cef elementor-widget elementor-widget-text-editor\" data-id=\"63b45cef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Persuasion is truly an art and not a science,<\/b><span style=\"font-weight: 400;\"> so there are no concrete formulas for success.\u00a0 However, in the same way that there are different paths to reach the same destination, we know some key factors that one can incorporate into their sales strategies to reach the target audience and persuade effectively.<\/span><\/p><p><span style=\"font-weight: 400;\">In the <\/span><b>Business Communication class at CIS University<\/b><span style=\"font-weight: 400;\">, Professor <\/span><a href=\"https:\/\/www.linkedin.com\/in\/karynsuarez\/\"><b>Karyn Su\u00e1rez<\/b><\/a><span style=\"font-weight: 400;\"> explained to her students the importance of persuasion through several cases of historical negotiations. Next, the students were able to apply the theory through a simulated sale to the rest of their classmates.<\/span><\/p><p><span style=\"font-weight: 400;\">To do this, the student had to blindly select a random object from a box &#8211; such as a toy, a cell phone holder or a souvenir &#8211; after which he had a few minutes to prepare his speech and sales strategy.<\/span><\/p><p><span style=\"font-weight: 400;\">The basis for this activity is found in the writings of the Greek philosopher Aristotle, whose principles still resonate in the modern world. The triad of the strategic tenets he categorized, containing such principles as <\/span><b>Ethos, Pathos, and Logos<\/b><span style=\"font-weight: 400;\">, provides a solid framework from which we can articulate an effective persuasive discourse.<\/span><\/p><ul><li><span style=\"font-weight: 400;\">The <\/span><b>principle of Ethos<\/b><span style=\"font-weight: 400;\">, from which is derived the word &#8220;ethics,&#8221; emphasizes the importance of establishing credibility, authority, and moral legitimacy on the topic in question, such as emphasizing one&#8217;s years of experience or extensive training in the subject. It is essential from the beginning to build a solid foundation of trust with the target audience.<\/span><\/li><li>On the other hand, <b>the Pathos principle<\/b><span> focuses on emotional connection. By understanding and appealing to shared emotions, persuaders can build meaningful bridges with their audience, making it easier to accept and internalize their messages.<\/span><\/li><li>Finally, <b>the Logos principle<\/b><span> incorporates logic, data, and statistical findings to support and reinforce the arguments presented. We can talk here about a discount on the price or the improved effectiveness rate.\u00a0 This rational basis complements emotions and credibility, further strengthening persuasion.<\/span><\/li><\/ul><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-36816\" title=\"CIS University Mastering the Art of Persuasion 2\" src=\"https:\/\/www.cis-spain.com\/en\/wp-content\/uploads\/sites\/3\/2024\/04\/CIS-University-Mastering-the-Art-of-Persuasion-2.jpg\" alt=\"CIS University Mastering the Art of Persuasion 2\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.cis-spain.com\/en\/wp-content\/uploads\/sites\/3\/2024\/04\/CIS-University-Mastering-the-Art-of-Persuasion-2.jpg 1024w, https:\/\/www.cis-spain.com\/en\/wp-content\/uploads\/sites\/3\/2024\/04\/CIS-University-Mastering-the-Art-of-Persuasion-2-300x169.jpg 300w, https:\/\/www.cis-spain.com\/en\/wp-content\/uploads\/sites\/3\/2024\/04\/CIS-University-Mastering-the-Art-of-Persuasion-2-768x432.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p><p><span style=\"font-weight: 400;\">Professor Su\u00e1rez emphasizes that the effective application of these concepts not only requires theoretical understanding of them, but also authenticity and genuine passion for the product or idea that is being promoted:<\/span><\/p><blockquote><p><i><span style=\"font-weight: 400;\">&#8220;Persuading and convincing others requires more than just technical skills. Authenticity and passion cannot be faked, they are key elements that guide persuasion to success.&#8221;<\/span><\/i><\/p><\/blockquote><p><span style=\"font-weight: 400;\">CIS University students had the opportunity to test their persuasive selling skills, since these practical experiences &#8211; learning by doing &#8211; not only consolidate theoretical learning, but also prepare students to face persuasive challenges in the real world.<\/span><\/p><p><span style=\"font-weight: 400;\">Persuasion and sales skills are so valued today by organizations and recruiters, that Professor Su\u00e1rez hardly had to motivate the students to do it, since this activity was practically &#8220;sold without effort.\u201d<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Persuasion is truly an art and not a science, so there are no concrete formulas for success.\u00a0 However, in the same way that there are different paths to reach the same destination, we know some key factors that one can&hellip;<\/p>\n","protected":false},"author":3,"featured_media":36814,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_trash_the_other_posts":false,"footnotes":""},"categories":[162,458],"tags":[460,54,415,459,462,461],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - 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