{"id":37674,"date":"2023-12-04T10:32:53","date_gmt":"2023-12-04T08:32:53","guid":{"rendered":"https:\/\/www.cis-spain.com\/?p=37674"},"modified":"2023-12-04T10:32:53","modified_gmt":"2023-12-04T08:32:53","slug":"como-escribir-para-la-radio-clase-magistral-del-periodista-fernando-bayo","status":"publish","type":"post","link":"https:\/\/www.cis-spain.com\/blog\/como-escribir-para-la-radio-clase-magistral-del-periodista-fernando-bayo\/","title":{"rendered":"\u201cC\u00f3mo escribir para la radio\u201d, clase magistral del periodista Fernando Bayo."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"37674\" class=\"elementor elementor-37674\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43ef3c7d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43ef3c7d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c34c663\" data-id=\"6c34c663\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7de3eceb elementor-widget elementor-widget-text-editor\" data-id=\"7de3eceb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El periodista radiof\u00f3nico del <\/span><a href=\"https:\/\/www.prisa.com\/es\"><b>Grupo Prisa<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.linkedin.com\/in\/ferbayo\/\"><b>Fernando Bayo<\/b><\/a><span style=\"font-weight: 400;\">, visit\u00f3 <\/span><b>CIS University<\/b><span style=\"font-weight: 400;\"> para departir con estudiantes de segundo a\u00f1o de Comunicaci\u00f3n y Marketing acerca de \u201cC\u00f3mo es escribir para la radio\u201d. Bayo, un reputado profesional con una carrera de diecisiete a\u00f1os en las ondas, fue invitado a participar en el curso de <\/span><b>\u201cWriting for the Media\u201d<\/b><span style=\"font-weight: 400;\">, conducido por los profesores Mar G\u00e1mez Garc\u00eda y Jos\u00e9 Antonio Rodr\u00edguez.<\/span><\/p><blockquote><p><i><span style=\"font-weight: 400;\">\u201cNecesit\u00e1is escribir de la misma forma que habl\u00e1is. Deb\u00e9is sonar naturales porque de otra forma no lograr\u00e9is establecer ese v\u00ednculo tan especial con el oyente\u201d<\/span><\/i><span style=\"font-weight: 400;\">, explic\u00f3 a su audiencia a la vez que desgranaba diversas an\u00e9cdotas personales.<\/span><\/p><\/blockquote><p><span style=\"font-weight: 400;\">El ponente se\u00f1al\u00f3 que, debido a los tiempos tan vertiginosos que vivimos, es muy dif\u00edcil improvisar en este medio, y por tanto la preparaci\u00f3n previa es fundamental antes de sentarse ante el micr\u00f3fono: <\/span><i><span style=\"font-weight: 400;\">\u00a0<\/span><\/i><\/p><blockquote><p><span style=\"font-weight: 400;\">\u201c<\/span><i><span style=\"font-weight: 400;\">Es importante seguir un gui\u00f3n, pero que al mismo tiempo suenes como si no estuvieras siguiendo un gui\u00f3n. S\u00e9 que suena parad\u00f3jico, pero ese es el punto de equilibro que buscamos\u201d,<\/span><\/i><span style=\"font-weight: 400;\"> afirm\u00f3 en la clase.<\/span><\/p><\/blockquote><p><span style=\"font-weight: 400;\">El periodista, record\u00f3 a los estudiantes la importancia de alcanzar a la audiencia y de hacer llegar el mensaje a su p\u00fablico natural:<\/span><i><span style=\"font-weight: 400;\">\u00a0<\/span><\/i><\/p><blockquote><p><i><span style=\"font-weight: 400;\">\u201cDesde el principio debes preguntarte: \u00bfA qui\u00e9n me dirijo? \u00bfQu\u00e9 quiero comunicar? \u00bfC\u00f3mo voy a presentarlo? Nunca perd\u00e1is estas tres preguntas de vista.\u201d<\/span><\/i><\/p><\/blockquote><p><span style=\"font-weight: 400;\">Tambi\u00e9n enfatiz\u00f3 que es imperativo<\/span><i><span style=\"font-weight: 400;\"> \u201cencontrar diversas formas de acercarse a la historia y encontrar diferentes formas de contarla\u201d<\/span><\/i><span style=\"font-weight: 400;\">. En este sentido, explic\u00f3 que es crucial incluir varias fuentes y que es m\u00e1s importante encontrar <\/span><i><span style=\"font-weight: 400;\">\u201cgente interesante que gente importante\u201d:<\/span><\/i><\/p><blockquote><p><i><span style=\"font-weight: 400;\">\u00a0<\/span><\/i><i><span style=\"font-weight: 400;\">\u201cA veces la gente importante puede ser aburrida o no tener nada que decir.\u201d<\/span><\/i><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><\/blockquote><p><span style=\"font-weight: 400;\">Por \u00faltimo, record\u00f3 a los estudiantes la importancia de la publicidad para la supervivencia de las cadenas de radio privadas, y ofreci\u00f3 a los alumnos algunos consejos \u00fatiles sobre c\u00f3mo elaborar los podcasts que deben entregar para sus clases.<\/span><\/p><p><span style=\"font-weight: 400;\">Mediante esta conferencia, CIS University apuesta por la educaci\u00f3n inmersiva, llevando a las aulas a aquellos reconocidos profesionales cuya experiencia y conocimiento pueden aportar un gran valor a\u00f1adido a la formaci\u00f3n del alumnado.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El periodista radiof\u00f3nico del Grupo Prisa, Fernando Bayo, visit\u00f3 CIS University para departir con estudiantes de segundo a\u00f1o de Comunicaci\u00f3n y Marketing acerca de \u201cC\u00f3mo es escribir para la radio\u201d. Bayo, un reputado profesional con una carrera de diecisiete a\u00f1os&hellip;<\/p>\n","protected":false},"author":3,"featured_media":37676,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_trash_the_other_posts":false,"footnotes":""},"categories":[164,363],"tags":[69,364,368,367,84,366,365],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201cC\u00f3mo escribir para la radio\u201d, clase magistral del periodista Fernando Bayo. - CIS University<\/title>\n<meta name=\"description\" content=\"Fernando Bayo, visit\u00f3 CIS University para departir con estudiantes de seguno a\u00f1o de Comunicaci\u00f3n y Marketing acerca de \u201cC\u00f3mo es escribir para la radio\u201d.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cC\u00f3mo escribir para la radio\u201d, clase magistral del periodista Fernando Bayo. - 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