{"id":37719,"date":"2023-12-12T13:53:16","date_gmt":"2023-12-12T11:53:16","guid":{"rendered":"https:\/\/www.cis-spain.com\/?p=37719"},"modified":"2023-12-12T13:54:25","modified_gmt":"2023-12-12T11:54:25","slug":"aprendiendo-comunicacion-corporativa-de-la-mano-del-banco-santander","status":"publish","type":"post","link":"https:\/\/www.cis-spain.com\/blog\/aprendiendo-comunicacion-corporativa-de-la-mano-del-banco-santander\/","title":{"rendered":"Aprendiendo comunicaci\u00f3n corporativa de la mano del Banco Santander"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"37719\" class=\"elementor elementor-37719\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15647712 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"15647712\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c4e5590\" data-id=\"6c4e5590\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a47a723 elementor-widget elementor-widget-text-editor\" data-id=\"a47a723\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El periodista <\/span><a href=\"https:\/\/www.linkedin.com\/in\/ocord\/\"><b>Ovidio Cordero<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><b>Director de Comunicaci\u00f3n<\/b> <b>en el equipo de Comunicaci\u00f3n Corporativa y Relaci\u00f3n con Medios Internacionales<\/b> <b>del <\/b><a href=\"https:\/\/www.santander.com\/es\/sala-de-comunicacion\"><b>Banco Santander<\/b><\/a><b>,<\/b><span style=\"font-weight: 400;\"> imparti\u00f3 una \u201cmasterclass\u201d de comunicaci\u00f3n corporativa a nuestros estudiantes de Comunicaci\u00f3n y Marketing de segundo a\u00f1o, dentro del curso <\/span><b>\u201cWriting for the Media\u201d.<\/b><\/p><p><span style=\"font-weight: 400;\">Durante la conferencia, los alumnos descubrieron c\u00f3mo es el d\u00eda a d\u00eda y las diversas complejidades que surgen en el departamento de comunicaci\u00f3n de una gran empresa como el Banco Santander. As\u00ed mismo, los estudiantes recibieron consejos acerca de los procedimientos para trabajar con los medios de comunicaci\u00f3n, <\/span><b>c\u00f3mo lidiar en una situaci\u00f3n de crisis o c\u00f3mo escribir una nota de prensa efectiva y exitosa.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">A continuaci\u00f3n, se mostraron diversos ejemplos de <\/span><b>comunicados de prensa y campa\u00f1as exitosas<\/b><span style=\"font-weight: 400;\"> llevados a cabo por los profesionales de comunicaci\u00f3n del Banco Santander, como las ocurridas tras el \u201ccaso Madoff\u201d o la compra de Banco Popular.<\/span><\/p><p><span style=\"font-weight: 400;\">Finalmente, el invitado ofreci\u00f3 algunos <\/span><b>consejos \u00fatiles<\/b><span style=\"font-weight: 400;\"> para los futuros profesionales del mundo de la comunicaci\u00f3n:\u00a0<\/span><\/p><blockquote><p><span style=\"font-weight: 400;\">\u00ab<\/span><i><span style=\"font-weight: 400;\">Siempre deb\u00e9is decir la verdad<\/span><\/i><i><span style=\"font-weight: 400;\">. <\/span><\/i><i><span style=\"font-weight: 400;\">Nunca dig\u00e1is datos que no son ciertos<\/span><\/i><i><span style=\"font-weight: 400;\">. <\/span><\/i><i><span style=\"font-weight: 400;\">Si no pod\u00e9is responder o dar m\u00e1s datos a los medios de comunicaci\u00f3n sobre un determinado asunto, siempre pod\u00e9is decir \u2018sin comentarios<\/span><\/i><span style=\"font-weight: 400;\">\u2019<\/span><span style=\"font-weight: 400;\">\u00bb, <\/span><span style=\"font-weight: 400;\">afirm\u00f3 Cordero.<\/span><\/p><\/blockquote><p><span style=\"font-weight: 400;\">La ponencia se enmarca dentro de los esfuerzos que los profesores del curso \u201cWriting for the Media\u201d, Mar G\u00e1mez Garc\u00eda y Jos\u00e9 Antonio Rodr\u00edguez, est\u00e1n haciendo por acercar las diferentes realidades y salidas de la profesi\u00f3n period\u00edstica a los estudiantes de la carrera de Comunicaci\u00f3n y Marketing.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El periodista Ovidio Cordero, Director de Comunicaci\u00f3n en el equipo de Comunicaci\u00f3n Corporativa y Relaci\u00f3n con Medios Internacionales del Banco Santander, imparti\u00f3 una \u201cmasterclass\u201d de comunicaci\u00f3n corporativa a nuestros estudiantes de Comunicaci\u00f3n y Marketing de segundo a\u00f1o, dentro del curso&hellip;<\/p>\n","protected":false},"author":3,"featured_media":37720,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_trash_the_other_posts":false,"footnotes":""},"categories":[164,363],"tags":[369,372,221,69,368,370,84,280,371],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - 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